Today I appeared on CBS’s The Insider to comment on a new app for women called Invisible Boyfriend. The app promises to “give you real-world and social proof that you’re in a relationship – even if you’re not – so you can get back to living life on your own terms.” Apparently your digital boyfriend can be customized in terms of looks, age, height and income. Once created by your fantasies, he can go ahead and post compliments on your social media and even send flowers to your office. It’s everything a girl ever dreamed of — a dude who is a perpetual no show. Do we need an app for that?
What I told Insider producer, Earnest Winborne is this: While an invisible boyfriend might be seen only as sad fall out from our growing isolation and reliance on technology to solve problems and clearly a must-have for shut-ins and those who are intimacy avoidant, there is also a little bit of mating strategy to the concept. For both genders, having a high status mate increases their own mate value. And human culture, far from being a village full of homogeneous monogamy junkies, is also rife with mate poachers. Nothing like a good boyfriend to attract a better boyfriend. And, if you can live with the idea that you are deceiving all your friends and family, then why not buy a cloud-boyfriend?
Of course, the real truth here is that technology is a poor substitute for the life enhancing benefits of a real relationship. And the emergence of an app like Invisible Boyfriend points to a tragic fact of many children of divorce — healthy relationship skills were not modeled for them. Sadly, too many modern single people lack the vital mating intelligence to find and maintain the love they deserve. That’s why I have made it my mission to teach relationship skills.
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