Love For Sale – Buyer Beware When it Comes to Online Dating

Man looking shocked at computerIt may sound seriously unromantic to think of your heart as a targeted consumer, but the advent of love as commerce is upon us. From legitimate online dating sites and apps that promise to help you find the perfect match, to professional wingman services that will create your profile or even pose as you online until they collect the coveted phone number?and finally, to the dark world of online dating scams. Rest assured, the commercial choices don’t end once you are coupled up. Hit a bumpy patch in your relationship, or feeling nutty during a divorce, and relationship coaches, marriage counselors and even conscious uncouplers stand at the ready online to serve you. Not to worry if your relationship breaks up anyway, there is an army of free wisdom at DatingAdvice.com.

 

The business of love is an answer to a growing market of single people emerging across the lifespan. Simply put, we are outliving our relationships. When til death do us part was invented, death was pretty imminent. Increasing life spans mean that even the most monogamous may find themselves living through two or even three long-term relationships with stints of single and dating in between. Add to that, the fact that prosperity means women and men need marriage less for economic reasons, and being children of divorce, are wary of bad partner choices. Thus, there are more unmarried adults in America than ever before. And trust me, most are busy dating, and too many become victim to online dating scams falling for fake profiles and false words designed to get your heart strings to send money. Like any service industry, the relationship industry has its pro and cons and even a few buyer beware warnings.

 

Undoubtedly the biggest advantage to online dating is that it instantly ushers mates into a huge pool of romantic opportunity that might not be found nearby. It also helps people narrow down the field by allowing strategic searches. Want a woman who loves to fish Bass? Maybe shes on PlentyofFish.com? Want a guy to sit in a pew with you? Hell likely be on ChristianMingle.com. Looking for a kick-ass retirement relationship? Look no further than OurTime.com.

 

But the biggest pro, is also the biggest con. Individuals are still at the controls of their love lives. Online dating gives the illusion that its more scientific and accurate than relying on Cupids bow, but in fact technology has created a paradox of choice. The more choices people are presented with, the more difficult it becomes to make a choice and stick with it. I mean, who eats one entre at a Las Vegas buffet?

 

The answer to all this, is to beat the market for your heart but getting your brain involved. Relationships are much more about skill than luck anyway. How do you acquire better relationship skills, the kind that will find you real love and help you avoid online dating scams? Well, besides expensive therapy, there are a couple absolutely free ways to learn the complicated mating game. You can log onto DatingAdvice.com. The totally free site features daily articles from experts, including dating coaches and matchmakers, as well as Q&A sessions, research studies, and a lively forum. Online, DatingAdvice.com is the authority on all things dating.

 

You can also listen to my radio talk show every Sunday’s from 4-6 pm Pacific time on KFI AM640 Los Angeles. If you are outside of Los Angeles, download the iHeartRadio app to listen from anywhere!

 

 

By the Numbers: The Business of Love

Annual revenue from online Dating Industry: $1,249,000,000.00

Annual revenue from personal matchmaking services $500,000,000.00

Average spent by dating site customer per year $239

Total number of people in the U.S. who have tried online dating 41,250,000

Percent of users who leave dating sites within the first 3 months 10 %

Total annual revenue from professional coaching worldwide is now nearly $2 Billion

 

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